In acknowledgement of the fact that "Khushboo Gujarat Ki" is continuing to boost the image, Gujarat Tourism has been selected for the India Pride Award 2013 as a state PSU under the category "India Image Enhancement a Global Brand".
Vipul Mittra, principal secretary, Gujarat Tourism will be receiving this award at hands of Dr M Veerappa Moily, Union petroleum minister at a special ceremony to be held in New Delhi on January 28, 2013, Monday.
It is worthwhile to mention that TCGL has adopted multi-pronged strategy to promote some of the world class tourist destinations in the state. Apart from the ad campaign on electronic media, it also organized road-shows in the metro cities like Mumbai and Kolkata and hosted festivals like Saputara Monsoon festival, Rann utsav, Kite Festivals etc. As a result of this campaign, the number of tourists, who have visited Gujarat during the last two years, has gone up by 54 lakh.
Numerous initiatives have also been launched to further facilitate the tourists visiting Gujarat right from the planning of the journey to its end. A number of tourist hubs have also been created, which are well-equipped and upgraded with the modern infrastructure, facilities and services in the areas of commerce, communication, connectivity, hospitality, transportation, medical facilities.
SOURCE: TOI
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