Families in Gujarat spent 24.69% more on FMCG

Gujarat has garnered maximum growth in per capita food and non-food consumption expenditure across India during 2004-05 and 2009-10. The state registered a growth rate of about 28 per cent and 33 per cent respectively during these years, according to a study released by an apex industry body.

Besides, Gujarat has also topped in terms of household consumption of fast moving consumer goods (FMCG) with a growth of about 24.69 per cent during the aforesaid five year period, highlights a study titled 'Evolution of Indian Rural Markets During 2004-05 to 2009-10' by Associated Chambers of Commerce and Industry of India (Assocham).

West Bengal has seen the least growth of just about 1.6 per cent and about 8 per cent in per-capita food and non-food consumption expenditure respectively. The state has also registered negative growth rate of about 2 per cent for household expenditure on FMCG, highlights the study.

While releasing the findings, D S Rawat, national secretary general of Assocham, said that the per capita food and non-food consumption expenditure across India has increased at a pace of over 14 per cent and 17 per cent respectively during the period while the household consumption of FMCG across India has registered a growth rate of over 11 per cent.

Apart from Gujarat, the states of Haryana and Maharashtra have also registered a healthy growth rate of about 24 per cent in per capita food consumption expenditure across India.

Haryana has the highest average rural household monthly expenditure on food items worth over Rs 2,584 followed by Jammu and Kashmir at Rs 2,378 and Punjab at Rs 2,377. While, Odisha has minimum average rural household monthly expenditure on food worth just about Rs 1,215 followed by Tamil Nadu at Rs 1,280, Madhya Pradesh and Chhattisgarh at Rs 1,322.

Households in Kerala, Punjab and Haryana spent highest on non-food consumer items as these states have registered an average monthly household expenditure on non-food items worth over Rs 3,078, Rs 2,883 and Rs 2,580 respectively. The study says that Odisha at Rs 936, Bihar and Jharkhand at Rs 1,051 and West Bengal at Rs 1,071 have the lowest monthly household expenditure on non-food items in India.

Rural households in Haryana, Punjab and Jammu & Kashmir spent more on FMCG while rural households in Odisha, Tamil Nadu, West Bengal and Madhya Pradesh spent less than Rs 1,000 on FMCG per month.

Apart from Gujarat, the states of Haryana at 24.5 per cent and Maharashtra at 18.6 per cent have witnessed fastest growth in the household monthly expenditure on FMCG and apart from West Bengal, the state of Odisha has also seen significant decline in household expenditure on FMCG